Success - Pulling it all together
There are a few final steps for achieving recruiting success using this new approach. For your new story, make sure that it is:
Authentic
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Do you have a unique "voice" in all of your materials?
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Does your story sound different from others recruiting for a similar role?
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Is your team excited to be telling the new story?
Consistent
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Are all recruiting stakeholders aligned on key messaging?
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Does your story reinforce key themes across all candidate materials?
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Does the story align with online reviews (e.g. glassdoor) and exit interview feedback?
Continuously Refined
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Have you worked internally with key employees to refine the story?
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Have you surveyed new employees to get their feedback on messaging?
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Do you survey active candidates to get their feedback on your messaging and approach?
