One of the largest confectionaries in the U.S.
Acquisitions and New Brands driving next generation of growth
Portfolio of family favorites
Market Leader - The new Ferrara Candy Company represents the third-largest confections company in the U.S. They are the No. 2 player in non-chocolate confectionary, No. 1 in seasonal non-chocolate confections and growing at twice the rate as the non-chocolate category.
Ferrara is an undisputed thought leader in non-chocolate, with leading brands including Trolli, Black Forest, SweeTARTS, LaffyTaffy, Black Forest and Now and Later.
Innovation - Ferrara will revitalize their brand portfolio through disruptive innovation, packaging improvements and a significant brand investment. Ferrara is the only big player that is single-minded in their focus on candy, bringing innovation, consumer and category insights to their customers.
Brands - Ferrara's combined and diverse portfolio includes legendary brands with a resilient equity. Ferrara plans to significantly increase the marketing investment in 2018 compared to historical levels and are committed to continuing their investments to grow the brands.
Ferrara is moving corporate headquarters to downtown Chicago in Spring 2019.
Why Ferrara? Why Now?
Growing businesses offer increased opportunities for progression.
"Move the needle" by driving new approaches for procurement spend.
Get recognized for your achievements. Get credit for what you deserve.
Acquisitions and internal growth creating new challenges for Ferrara
Unlike other mergers, Ferrara is focused on growth initiatives vs cost consolidation initiatives
Flat executive team requires effective change agents to lead functions
Culture aimed at driving more proactive problem solving, empowerment, and discipline in decision-making
Few obstacles impacting one's ability to achieve results
Sophisticated analysis on market salaries ensures fairness in pay